Client: apple.

Brief: airpods pro function addon

Deliverables: concept ideas for airpods spacial audio.

IDEA: Apple AirPods spacial audio VINYL setting.

Record high quality vinyl versions of albums for in iconic vinyl listening environments. Spacial Audio takes advantage of this.

Example: Would be integrated into Apple Music.

Outcome: Awareness of spacial audio, interest from vinyl lovers of sound.

Client: cameo app.

Brief: Drive more people to cameo app. Promote company values.

Deliverables: Social/TVC/app intergration

IDEA: Cameo is an app for birthday messages and shout outs. Let's create a third use.

Cameo Mouthpiece

Cameo will offer celebrity messages for social causes and use those for sharable social ads.

Through Cameo, users can access a wide range of celebs for shout outs. Users will now be able to request their favorite celebrity to speak on a topic important to the user.

Example:

New user uses app to contact their celeb of choice:

To Gary Busey, https://www.cameo.com/garybusey

Hey, huge fan. I would really like you to speak on my behalf about gender pronouns. It's an issue that means a lot to me. Here is some more info. Thank you for being my moutheice.

Gary then reads up on the topic and does a 90 second video on what he learns. This can be then shared on all socials (including his).

Outcome:

Brings causes and celebrity power together.

Drives traffic to cameo app.

Could be themed weekly by Cameo.

Coming soon.