Dan Pritchard

ABOUT ME

Award winning Art Director & Designer with over 15 years experience successfully partnering with industry leading agencies. My creative choices are fearless, outside the status-quo and impactful. I pride myself on being able to deliver effective yet innovative concepts. With a positively infectious attitude towards design, branding and project management, I have found great success in my most recent role with BMF Australia having won multiple awards across a variety of campaigns within ALDI Retail.

With exceptional project management skills and the ability to boldly push a client beyond their ideas to explore the possibilities of my creative vision, I am able to deliver award winning, market leading concepts and designs across multiple touchpoints.

My goal is to reach a stage in my career where I am able to create a lasting impression, passing on knowledge and experience to others in my team while remaining humble and always cheeky in my approach.

EXPERIENCE

ART DIRECTOR
BMF Australia
October 2015 – APRIL 2023 SYD

• Widely renowned as Australia’s most creative and effective agency. I was first engaged with BMF as a Designer in 2015 and within a short time promoted to Art Director, where I have had great success for BMF.

• Working on a multi-award wining catalogue for ALDI Supermarkets, having won awards from REAL MEDIA AWARDS in 2019, 2020, 2021 and again in 2022.

• Collaboration with the broader creative studio, including BMF photographers, designers, re-touchers, and finished artists, to ensure visions are realised.

• Delivering industry-leading projects and campaigns in a timely manner whilst providing meticulous attention to detail and exhibiting excellent project management skills in a professional and positive way.

ART DIRECTOR/DESIGNER
Burdish Marsh Partners
February 2013 – October 2015 SYD

• A creatively diverse role specialising in branding and brand identity development, delivering creative conception and design direction to varying clients across logo design, poster design, corporate branding and photoshoot direction.

• Further developed professional skills and abilities within Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator and Adobe InDesign.

• Specialising in visual communication and interactive advertising with a strong attention detail within web design projects and animation works.

ART DIRECTOR/ DESIGNER
Global Publishing
January 2010 – December 2012 SYD

• Global Publishing is the worlds leading entrepreneurial publisher delivering a reassuringly different formular for explosive business growth.

• As the Art Director/Designer for Global Publishing I was charged with ensuring unique and impactful design for each client, ensuring the vision is conveyed clearly to the authors audience.

• Specialising in brand identity, book and print design, creatively unique idea designs, visual effects management, and design direction.

DESIGNER
Yaffa Publishing
2006 – 2010 SYD

• Yaffa Media is one of Australia’s largest independent media companies producing consumer and B2B media brands that are fully integrated and provide content to an audience of 3m+.

• I managed a number of brands from a broad range of dynamic industries including fashion, advertising, cycling, photography and defence. Working across multiple touchpoints for audience engagement such as print, digital video, podcast and social media. Offering specialist design insight, brand management, print design and marketing.

• "Generated over $50,000 in revenue in the first year of employment"

0405 12 6668

dan@imadesomeinternet.com

www.linkedin.com/in/daniel-pritchard-0a98b859

EDUCATION

BACHELOR OF FINE ARTS (BFA) GRAPHIC DESIGN & VISUAL ARTS

University of Wollongong

2003 - 2005

CREATIVE DEVELOPMENT

AWARD School

March 2017 – July 2017

SKILLS

• Creative Concept Design

• Animation & Design

• Brand Development & Identity

• Art Direction

• Creative Conception

• Photoshoot Direction

• Advertising

• Adobe CS

• Motorcycling

• Sneaker hoarding

AWARDS

REAL MEDIA AWARDS

Winners – 2021/2022

• Furniture, Bedding and Manchester – ‘ALDI Summer 2021’

• Whitegoods, Electricals and Home Entertainment – ‘ALDI Homecook 2021’

• Excellence in Craft – Campaign Series – Multichannel – ‘ALDI Christmas 2021’

Winners - 2020

• Sports & Fitness – ‘ALDI Snow Gear 2019’

• Excellence in CSR – Diversity, Environment and Community – ‘ALDI Mindful Living 2019’

Winners - 2019

• Judges Choice – ‘ALDI Christmas – The More The Merrier campaign 2018’

• Women and Mens Apparel – ‘ALDI Snow Gear 2018’

AWARD SCHOOL 2017

• ‘On The Wall’ – Works selected to be displayed at graduation.